Walker|Weltman Talks are great for explaining big principles to big groups.
Talk 1. A Brand Story in Four Acts is a one hour talk designed to give everyone in a company or organization a general understanding of the four kinds of messages that persuade, how they motivate people and what kind of business results they effect. Josh Weltman uses Mad Men clips, ads and TV commercials along with drawn schematics and parts of his book, Seducing Strangers to explain how individuals and organization use words, pictures, music and stories to increase inquiries, bump sales, increase market share or margins.
Talk 2. The Lux, Enthusiast, Eco, Techno and Efficient is a one hour talk designed to help C-suite executives and leadership team members understand how to develop a brand story for the digitally native customer segment most critical to the company’s or organization’s success. Jim Walker uses case studies, primary and secondary research, parts of Seducing Strangers and years of experience launching and repositioning global brands to explain why understanding the four kinds of stories all people share and learning what motivates the company’s most valuable audience are the first two steps in crafting a brand story that will be embraced by, and inspire both internal and external audiences.
A Brand Story in Four Acts is about how companies and organizations start with a product or service nobody knows or cares about and use four different kinds of persuasive messages to turn that product or service into something somebody somewhere can’t imagine living without.