Pg. 51. The best way to arouse curiosity and generate inquiries is by leaving something out.

West coast communication consultancy Walker|Weltman formed two years ago to help organizations implement the principles of persuasion Josh Weltman laid out in his book Seducing Strangers, How to Get People to Buy What You’re Selling. Part Two, Page 51, What Is It? Introductory Ads, explains why successful product introduction are about creating curiosity not hype. Read what CNBC, Forbes and Mashable say about SF Motors "low profile" approach.